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unique selling propositionAn approach to developing the advertising message that concentrates on the uniquely differentiating characteristic of the product that is both important to the customer and a unique strength of the advertised products when compared to competing products.
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unique selling propositionThe factors that differentiate a product, service or brand from its competitors.
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unique selling propositionis a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the [..]
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unique selling propositionthe distinct features and benefits that differentiate a company’s product/service from the competition.
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unique selling propositionThe reason why somebody should buy from you and not your competition. The unique benefits that your products or services offer consumers. What it is that makes you special, different
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unique selling propositionwhy do your customers buy from you what is it about your product and/or service that distinguishes your from your competition)? You may have more then one for different product/service lines or segmen [..]
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